OUR STORY
Who We Are
OUR STORY
Who We Are
At Homeplaces, home starts and ends with the “who.”
We start with you. Do you need a kitchen spacious enough to host a family Thanksgiving? An outdoor living space for entertaining or quiet respite? A downstairs suite to host your guests? Our journey begins with listening to you and your needs.
We pride ourselves on building beautiful, high-quality homes with impeccable craftsmanship. More than that, we pride ourselves on knowing our clients, tailoring each process to them, and building their bespoke homes. At Homeplaces, that means we are the people you actually work with—the people who are on the other end of the phone, who are helping you make your selections, and who are on-site throughout the build.
We want you to be able to answer proudly when asked, “Who built your home?”
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Tom
Tom Kellam, founder and owner, has been building homes in central Virginia for 34 years. Tom is a hands-on manager with an uncompromising eye for quality. He works closely with homeowners and craftsmen to build lasting, bespoke homes the right way.
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Sarah
Sarah, Tom’s wife, grew up in the building business. She is a Real Estate Broker with Metropolitan Real Estate, Inc. and served as the first woman President of the Home Building Association of Richmond. Sarah works closely with homeowners during their selection process, in addition to running sales and marketing efforts.
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Reed
Reed is a third-generation builder and former Division One football player who grew up watching his parents and grandparents create quality homes. He is well-acquainted with the skill and commitment that building custom homes requires. Reed liases with trade partners and vendors throughout the process.
Our History
1994: Tom Kellam founds Homeplaces, Ltd. after years working for local builder Willie Goode, his father-in-law.
1997: Sarah Kellam joins Homeplaces, Ltd. full-time to handle financial management and sales.
2000: Reed Kellam begins his hands-on training at a young age.
2006: Homeplaces opens a furnished model in Tarrington on the James.
2010: Despite the real estate slowdown, Homeplaces continues to build custom and speculative homes in the best communities in Richmond.
2012: Sarah is named the first woman President of the Home Building Association of Richmond.
2016: Homeplaces builds the award-winning Home-a-rama model, “The Lynnmoore,” in Hallsley.
2017: A Homeplaces home is featured in the 'Southern Living'-Inspired Community Street of Hope in Hallsley, a 16-day event featuring eight designer 'Southern Living'-inspired furnished dream homes.
2019: Homeplaces celebrates our 25th anniversary.
2020: Reed joins Homeplaces full-time.
2024: Homeplaces celebrates our 30th anniversary.
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